POS Software Blog

I've always been fascinated with how words take on new meaning within particular industries or social circles. In retail and hospitality, the word "ring" is a prime example. Anyone who has ever worked as a clerk, a cashier, a server, a bartender, a delivery person, etc is familiar with "ringing" up a customer or guest check. The derivative of this industry-specific term is the sound made by a cash register drawer. Most older cash registers contained a bell that would ring each time the cash drawer fired open. Many modern-day computer peripheral cash drawer devices used with automated POS (point-of-sale) systems also contain optional bells that will ring each time the POS system fires the cash drawer.

Every business is different, but each time someone comes to the point-of-sale, the opportunity exists to develop a lasting business relationship with that person. But way too many storeowners reject this business tool from their POS software. 

It’s just business - nothing personal…  WRONG!  Although it is a common saying, it is becoming less and less true particularly in the context of customer service provided by small-to-medium sized merchants.  Successful merchants in today’s climate focus on personalization of the business.  Personalization and humanization separate independent merchants from the big box chains.  Personalization of every business transaction assists independent merchants in preserving their relevance in the marketplace and in keeping the cash flowing.

In this day and age, most small-medium merchants utilize email marketing to boost awareness with their customer base in an effort to increase sales and the profitability of their stores.  There are many companies providing email marketing technology platforms at reasonable prices.  Chances are, you are already using one of them for your current campaign efforts.  There is also a good chance you are reading this article as a result of our email marketing efforts.  If that's the case, you are living, breathing proof that the concept works.