Every business is different, but each time someone comes to the point-of-sale, the opportunity exists to develop a lasting business relationship with that person. But way too many storeowners reject this business tool from their POS software.
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For merchants, gathering customer data is now more critical than ever. Increasing competition in all retail segments has significantly increased the need for merchants to stay in close contact with the core customer base. There are many good reasons to gather customer data at your point-of-sale including:
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In this day and age, most small-medium merchants utilize email marketing to boost awareness with their customer base in an effort to increase sales and the profitability of their stores. There are many companies providing email marketing technology platforms at reasonable prices. Chances are, you are already using one of them for your current campaign efforts. There is also a good chance you are reading this article as a result of our email marketing efforts. If that's the case, you are living, breathing proof that the concept works.
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